Networking is a crucial skill for anyone looking to make a mark in their industry, but for many, it remains a daunting task. The ability to connect with the right people and leverage those relationships can often mean the difference between success and failure. AJ Hermanson, an up-and-coming entrepreneur known for his work in the real estate sector, shares his insights on how to effectively network and build meaningful connections.
Understanding the Art of Networking
Networking is more than just meeting people or collecting business cards. It’s about creating genuine relationships that can lead to mutually beneficial opportunities. According to AJ Hermanson, the key to effective networking lies in the ability to provide value to others. “When you’re just starting, it’s easy to feel like your favorite influencers or industry leaders are out of reach,” says Hermanson. “But networking isn’t about immediately getting to the top. It’s about gradually building your way up by offering something valuable.”
Start with a Skill
Hermanson’s journey began as a music video editor, where he worked with some of the biggest names in the New York drill music scene. Initially, he thought connecting with his favorite rappers would be nearly impossible. However, he soon realized that networking is not just about reaching out directly. “I learned early on that you have to have a skill that others need. For me, it was video editing. That skill opened doors to meet people in the industry.”
Hermanson advises beginners to focus on honing a skill that is in demand in their desired industry. Whether it’s video editing, graphic design, or financial consulting, having a skill to offer can make you a valuable asset to others.
Don’t Be a Fan—Be a Professional
One of the biggest mistakes Hermanson sees is people approaching networking from the perspective of a fan rather than a professional. “It’s important to appreciate someone’s work, but when you’re trying to build a professional relationship, you need to approach them as a business peer,” he explains. “Yes, you can express your admiration, but always keep it professional. Be about business.”
Hermanson emphasizes the importance of maintaining a balance between showing respect and establishing yourself as a serious professional. Over-fanatic behavior can often be off-putting and may hinder your chances of forming a genuine business connection.
Leverage Mutual Connections
For those looking to break into a specific circle, Hermanson suggests starting with mutual connections. “Sometimes, it’s not about reaching out to the top person but connecting with someone in their circle who can vouch for you,” he says. “If you’re a video editor, try connecting with a rapper’s crew or their camera operator. Offer your skills and provide value to them, and over time, you might find yourself being introduced to the people you originally wanted to meet.”
This approach not only builds your network but also demonstrates your value to potential clients or partners through the recommendations of trusted mutual connections.
Tips for Beginners
For those just starting their networking journey, here are a few key tips:
⦁ Attend Events and Workshops: Industry events, conferences, and workshops are great places to meet like-minded professionals. Don’t be afraid to strike up conversations and exchange contact information.
⦁ Use Social Media Wisely: Platforms like LinkedIn, Twitter, and Instagram can be powerful networking tools. Follow people in your industry, engage with their content, and don’t hesitate to reach out with a thoughtful message.
⦁ Follow Up: After meeting someone, always follow up with a brief message. It’s an easy way to keep the connection alive and show that you’re serious about building a professional relationship.
⦁ Offer Help Before Asking for It: When meeting new people, always look for ways you can help them before asking for anything in return. This builds goodwill and shows that you’re a valuable connection.
⦁ Be Authentic: Authenticity is key in networking. People can usually tell when someone is being genuine versus when they’re just trying to use them for personal gain. Be yourself and build relationships based on trust and mutual respect.
Building a Network Takes Time
Networking is not a one-time event; it’s a continuous process. AJ Hermanson’s journey shows that with the right mindset and approach, anyone can build a strong network of professional connections. “It’s all about patience, persistence, and providing value. When you focus on those things, doors will eventually open,” he says.
Whether you’re just starting out or looking to expand your existing network, these insights from AJ Hermanson can help you develop a strategic approach to networking that aligns with your professional goals.
